Thanks to its rich tourist offer, excellent transport connectivity, indented coastline, thousands of islands, diverse inland areas, favorable climate, and numerous natural beauties, Croatia is one of the most recognizable tourist destinations in the Mediterranean, visited by millions of tourists from all over the world throughout the year. The main tourist regions include the Adriatic coast – Istria, Kvarner, and Dalmatia – as well as the continental parts of the country, such as Zagreb, Central Croatia, Slavonia, national parks, and nature parks. An excellent combination of cultural heritage, nautical tourism, gastronomy and wine tourism, health and wellness services, and active holidays makes Croatia a very attractive tourist destination, both for European travelers and visitors from distant markets such as the USA, China, Japan, and South Korea. The quality of the offer and services, the satisfaction of tourists and the local population, the territorial dispersion of tourist traffic, and its strengthening in the pre- and post-season periods, along with tourism sustainability, are the key guidelines that this sector follows in the present and future of Croatia.